Entrepreneur, Author and Social Media Expert Gary Vaynerchuk to Speak at 17th Annual ICR XChange

ICR, a leading strategic communications firm, today announced that renowned entrepreneur and noted author Gary Vaynerchuk, will appear as a featured speaker at the 17th Annual ICR XChange. The premier investment conference for consumer-oriented growth companies will be held from January 12-14, 2015 at the JW Marriott Orlando Grande Lakes in Orlando, Florida. Vaynerchuk will address conference attendees on January 12, 2015 at 12:30 p.m. ET, exploring the measurable impact of digital disruption and how business can harness these strategies while improving their bottom line. He will also address a private ICR XChange CEO reception that evening.

A business luminary, Vaynerchuk began his entrepreneurial journey more than 15 years ago launching Winelibrary.com. Helping to grow his brick-and-mortar family business fifteen-fold in a few short years, Vaynerchuk is considered a leading expert on social media, brand building and ecommerce. In his appearance at the ICR XChange, Vaynerchuk will spotlight his entrepreneur vision, success and how organizations can understand the impact, value and prioritization of today’s digital ecosystem.

“An unconventional innovator in the best sense, Gary’s unparalleled experience brings invaluable insight on best practices and lessons learned that all business leaders can benefit from,” said Tom Ryan, Chief Executive Officer, ICR. “XChange attendees will benefit from Gary’s expert view into the new social, digital landscape and his strategic guidance on the keys to success for public and private organizations alike. We are thrilled to welcome him as our featured guest speaker.”

Vanyerchuk currently spearheads VaynerMedia, a digital and social media marketing agency he founded in 2009, crafting integrated campaigns for marquee brands including Budweiser, Dove, GE, PepsiCo, Spotify and USA Network. A New York Times and Wall Street Journal best-selling author, Vanyerchuk has been named to BusinessWeek’s list of the “Top 20 People Every Entrepreneur Should Follow,” Forbes’ “40 Under 40” list, and has made numerous appearances in the mainstream and business media.

For additional information on the conference including the list of presenting companies, please visit www.icrxchange.com. Follow ICR XChange on Twitter at @ICRPR and join the conversation using the #icrxchange hashtag.

About ICR XChange
The ICR XChange is a unique platform where public and private company management teams, institutional investors, sell-side research analysts, investment bankers, private equity professionals and select media connect with one another with the goal of understanding consumer trends and public company prospects as the year begins. The event is one of the largest investment conferences of the year, featuring presentations by more than 150 public and private companies, with attendance regularly exceeding 1,500.

For more information please visit www.icrxchange.com.

About ICR
Established in 1998, ICR partners with companies to develop and execute strategic communications programs that achieve business goals, build credibility, and enhance the long-term value of the enterprise. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to clients in more than 20 industries. Today, ICR is one of the largest and most experienced independent advisory firms in North America maintaining offices in Boston, Connecticut, Los Angeles, New York, San Francisco and Beijing.

Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.

Media Contact:
Bo Park
646.277.1222
bo.park@icrinc.com